Bloomipedia
Mariola (Parthenium incanum)
Photo: Alex Abair via iNaturalist · CC BY 4.0 · resized

Flower profile

Mariola

Parthenium incanum

Mariola (Parthenium incanum) is a shrub in the Asteraceae family, native in the lower 48 states, blooming mostly August–October across the U.S.

Native to New Mexico

Mariola is a flowering plant that USDA PLANTS lists as native in the lower 48 states.

5states where USDA records it
901NM sightings*
2,026U.S. sightings*

*iNaturalist research-grade observations, as of October 17, 2026.

On our lists for: New Mexico

Quick look

Parthenium incanum, with the common names mariola and New Mexico rubber plant, is a plant in the genus Parthenium of the family Asteraceae.

  • It belongs to the Asteraceae family. iNaturalist
  • USDA PLANTS describes it as a shrub with a perennial life cycle. USDA PLANTS
  • USDA PLANTS lists it as native in the lower 48 states and records it in 5 states. USDA PLANTS
  • NatureServe lists it as native to New Mexico. NatureServe
  • iNaturalist has 901 research-grade sightings of it in New Mexico, ranking #60 among the 152 flowers on our New Mexico list. iNaturalist

When does it bloom?

Flowering records by month in New Mexico (iNaturalist research-grade observations marked “Flowering”) (21 records)

Conservation status

Federal (U.S. ESA)
Not listed No U.S. Endangered Species Act listing in the USFWS ECOS database. USFWS ECOS
NatureServe global
G5 Secure worldwide. NatureServe
New Mexico
Not listed Not on New Mexico state endangered plant species (19.21.2.9 NMAC). NatureServe: SNR, not yet ranked in New Mexico. 19.21.2.9 NMAC
Rare elsewhere
Other states where NatureServe ranks it rare or missing: NV (S2), UT (S1). (S1 critically imperiled, S2 imperiled, SH possibly extirpated, SX presumed extirpated.)

Checked October 17, 2026. Rankings and lists can change, so follow the links for the latest.

Can you eat it?

For peopleNot well documented

None of the sources we checked (NC State Extension (no page for this plant), USDA PLANTS) say whether it's edible or poisonous for people.

For petsNot well documented

It isn't on the ASPCA plant list.

🌿 Never eat a wild plant unless you're certain of its ID; this isn't medical advice. Worried about a person? Call Poison Control at 1-800-222-1222. Worried about a pet? Call your vet.

Where does it grow?

USDA PLANTS records mariola in 5 states.

recorded by USDA PLANTS on our state lists not recorded

See the full list of states

Arizona, Nevada, New Mexico, Texas, Utah.

New Mexico counties with USDA records: Bernalillo, Chaves, Dona Ana, Eddy, Guadalupe, Harding, Hidalgo, Lea, Lincoln, Luna, Otero, San Miguel, Sandoval, Sierra, Socorro.

Names, range and relatives

County records: USDA PLANTS lists it in 44 counties across 5 states; the most are in Texas (20), New Mexico (15), Arizona (7).

Other Parthenium on Bloomipedia (2): Santa Maria feverfew, Wild quinine.

More from the Asteraceae family (212 on Bloomipedia; most observed first): Common yarrow, Goldenrods, White snakeroot, Sunflowers, Chicory, Black-eyed Susan, Bull thistle, Common dandelion.

More New Mexico flowers

Rubber rabbitbrush (Ericameria nauseosa)

Rubber rabbitbrush

Ericameria nauseosa

Native

🌼 Blooms in NM: September–October
Upright prairie coneflower (Ratibida columnifera)

Upright prairie coneflower

Ratibida columnifera

Native

🌼 Blooms in NM: June–August
Blackfoot daisy (Melampodium leucanthum)

Blackfoot daisy

Melampodium leucanthum

Native

🌼 Blooms in NM: April–July

Sources